Diagnosis of environmental marketing goods and services in the forestry sector
DOI:
https://doi.org/10.4336/2012.pfb.32.70.105Keywords:
Marketing environment, Forest sector, Environmental appealAbstract
It was collected and subsequent analysed advertisements and advertising campaigns for companies of forest products and services in nine magazines and 91websites of the forest sector, seeking for advertising and marketing actions that had some kind of environmental appeal as environmental terms, symbols with environmental appeal, certification seal and image with environmental appeal. The "environmental term" is present in 85,9% of 157 forest advertisements from different segments. The forestry sector has embraced the environmental marketing as a tool to adapt to the market, to meet an increasingly more critical and aware of current environmental issues.
doi: 10.4336/2012.pfb.32.70.105
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Copyright (c) 2012 Erlon Barbosa Valdetaro, Mayra Luiza Marques da Silva Binoti, Daniel Brianezi, Laércio Antônio Gonçalves Jacovine
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